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Jeff Bezos Goes Big on India

A trusted lieutenant who grew coque huawei rose gold up in Mumbai and admires his boss and Bollywood star Amitabh Bachchan with near equal fervour, Agarwal, 44, is furiously adapting Amazon to coque samsung galaxy 13 local conditions.

The company has set up a credit operation for Indians without bank accounts, built a streamlined mobile app so it doesn’t crash the cheaper phones typically used by small town Indians coque samsung galaxy s 5.0 wifi and loaded up the online store with tens of thousands of eclectic products from the butter chicken instant curry paste favoured in Punjab in the north to the traditional churan herbal digestives used for centuries in central India.

So far it’s proving a tough slog. Almost five years after opening for business there, Amazon is spending billions fighting a ground war with local rivals like Bengaluru kase coque samsung a5 huawei p smart 2018 coque transparente 2017 based Flipkart that know the terrain.

India is not so much one nation as a bunch of little Indias, whose people, culture and language coque samsung galaxy a3 carrefour are nowhere near as homogeneous as America’s. Selling stuff online in the big cities is comparatively easy; not so the hinterland where people tend to be less tech savvy, smartphones are just catching on, and web connections are slower.

“In the West, buyers transitioned to online ordering after mail order catalogues,” Agarwal says. marble iphone 11 case “In India, we coque samsung a3 prix are building everything [from the] bottom up, and more than half our investments have gone test coque samsung s7 edge into erecting delivery stations, warehouses and such.” Last year alone Amazon’s international losses ballooned to more than $3 billion, mostly because of heavy spending on logistics, digital coque huawei 6pro payments infrastructure and warehousing in India.

Agarwal who moved back to the country in 2013 after almost 15 years at Amazon, mostly at the Seattle headquarters spent coque samsung s8 vandenborre the coque samsung galaxy s6 edge plus priceminister first couple of years proving that e commerce is no longer just the prerogative of urban, English coque samsung s7 anti gravité speaking Indians. coque iphone 8 pas cher The company now has 150 million registered users who can shop for 160 million items offered by 300,000 sellers. “The rate of change is extraordinary,” Agarwal says.

In a country without UPS type services, Amazon has built its own delivery network solving the so called coque samsung j5 2017 kpop last mile challenge by deploying an army of deliverymen who cut through the chaotic traffic on scooters and motorbikes. coque samsung Amazon has 41 fulfilment centres, mainly in the countryside, and created a program called I Have Space, which involves using 17,500 stores in 225 cities as mini warehouses.

Even as it builds a coque samsung galaxy j5 or 2016 logistics infrastructure, the company is educating people new to online shopping. Amazon has partnered with neighbourhood shop owners, who show customers how the website works, help them compare products and prices and then order the merchandise to the store. bijoux pas cher coque iphone 8 (Shopkeepers are compensated in return.)

“India is complex and it’s early days in e commerce so online retailers cannot afford to ignore either physical or virtual infrastructure,” says Gautam Chhaochharia, India head of research at UBS Group AG.

About half of Agarwal’s team is dedicated to adapting the company’s technology to local conditions. coque iphone The slimmed down version of the app, called Micron, eats less memory and automatically downloads if it senses a device is old or low tech. Engineers figured out how to streamline the Prime video service without overly compromising quality. Amazon has also taught the Alexa digital assistant on Echo speakers to converse in the mashup of English and local tongues typically spoken in India. Agarwal believes searching for products using Alexa will eventually become commonplace.

Payments are a big challenge for e commerce companies in India, where credit cards are rare. coque samsung coque iphone 7 Depending on their coque samsung galaxy s boulanger circumstances, shoppers can pay for purchases in multiple ways: cash on delivery, credit, interest free instalments. They can trade in old appliances or gadgets and get discounts on new ones. coque iphone 6 Amazon created a digital lending marketplace to extend credit for small sellers, at least those deemed low risk by machine learning algorithms.

Last year the company coque samsung 360 f obtained a license to operate the Amazon Pay digital wallet. In a global first, customers paying cash for an order can ask the delivery person to load money into the wallet; coque samsung galaxy a5 2016 game of thrones it’s a canny way of getting newbie e shoppers accustomed to digital payments.

Will Amazon’s efforts be enough to take on well financed local rivals like Flipkart and Paytm, which are growing quickly and pouring money into marketing and logistics “Rivals’ efforts only serve as reassurance that the opportunity is large,” Agarwal says. coque iphone Quoting Bezos, he says it’s barely “Day One” in India. “We are here for the coque licorne huawei next 100 years”

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