Jun 21 2011
Lebron James’ Sheets Energy Strips Added as WSOP Sponsor
written by: John under News Comments: Comments Off
For those of you who don’t know, the Sheets Energy Strip Company has some serious star-power behind it considering NBA MVP LeBron James is one of the company’s most prominent shareholders and co-founders.
According to the press release issued by wsop.com, Sheets was launched in May of 2011 as an alternative to energy drinks: “Sheets is a paper-thin, individually wrapped strip that you place on your tongue. The strip instantly dissolves and gives you hours of energy.”
Now Sheets will be marketed to a whole new audience as they have signed on as an official sponsor for the 2011 World Series of Poker. The Sheets Energy Strip logo will be featured prominently on all television tables at the 2011 WSOP, and Sheets Energy Strips will be available to the players at the Rio, with servers wearing Sheets branded clothing.
The WSOP was in dire need of new advertising blood after Black Friday dispensed with two of the biggest WSOP sponsors in Full Tilt Poker and PokerStars, but the WSOP has soldiered on and in addition to Sheets Energy Strips has been able to form sponsorship deals with DearForms Slippers and other companies generally not associated with poker.
“We’re thrilled to be an official sponsor of the 2011 World Series of Poker and provide energy to the top poker players in the world,” said Sheets Energy Strips CEO Warren Struhl. “Poker is a game that requires you to be sharp and attentive every single hand, and Sheets will help players do that. We look forward to working with the World Series of Poker.”
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